Ethical Inside Out
Brand Philosophy
Founded to generate awareness about clean beauty by providing products that are natural, cruelty-free and non-toxic and are free from harmful chemicals and toxins. Our products are developed to be safe and effective, undergoing rigorous testing to ensure quality, purity, and real, visible results.
Nature-Inspired Ingredients
We draw inspiration from nature by harnessing the potent properties of botanical extracts, essential oils, and other natural ingredients. We work with local communities across the globe to source only the finest & purest ingredients.
Each of our formulations is carefully crafted to deliver effective results while being kind to your skin and the environment.
Science-Backed Innovation
Puro embodies clean beauty by infusing the magic of ancient beauty secrets with modern science at its core, combining cutting-edge research and proven skincare techniques to develop safe, efficacious formulations that undergo rigorous testing for quality, purity, and performance.
Kind to you, Kind to the Environment
We adhere to the strictest standards of safety and quality by ensuring that every item in our collection is gentle, non-toxic, and safe for all skin types as well as kind to the environment sustainability.We strive to minimize our environmental footprint by using recyclable packaging and sustainable practices.
Transparency and Integrity
We value transparency in everything we do. From sourcing our ingredients to the manufacturing process, we prioritize integrity and honesty. You can trust that what’s listed on our labels is exactly what goes into our products.
Plant based - Vegan
All our products are certified Animal Cruelty Free by PETA. We believe in upholding ethical standards in our products. Our commitment to cruelty-free practices ensures that none of our items are tested on animals. By choosing our products, you are not only enhancing your beauty but also supporting a compassionate approach to skincare.
Empower less-privileged women
The brand commenced under the umbrella of Shramik Naari Sangh (Sa-Ni-Sa), a charitable organization based out of Parli village in Sudhagad, Maharashtra.​
For every product you buy, you help a rural woman to stand on her own feet and live a life of dignity. Standing true to its name, Puro Body & Soul aims to natural beautify your body, while satisfying your soul!
